Did you know there are five elements that sell your book when you aren’t around? They do this selling when you aren’t able to say, “Hey! This is a good book. Buy it!”
When a reader is in the store, do you ever wonder what exactly gets them to purchase your book amongst the hundreds of other books in the store if they didn’t come in to buy your book intentionally? Let me tell you what it is.
- The cover/The title. This grabs the readers attention immediately if they don’t know you. If they did, it would be your name alone but the first thing to grab a readers attention is the cover and/or title.
- Now that they have the book in their hands, they are flipping it over and reading the synopsis. You’ve reached step two. Good job on having an eye catching cover.
- The next element to sell your book is the first line, maybe even the first paragraph. If the reader has time to open the book and read the first line, you are more than half way there to getting this reader to buy your book. If you sell them on the first line or paragraph, then the reader is headed to step four.
- The price. There’s really nothing you can do about this step. If the price is right and their want for the book is great enough, they will buy it.
- The last two steps go together so technically there’s six but most of the time readers stop at five. It’s the bio. If your bio is on your book as it should be, the bio should sell them. If this is a series or you’ve written quite a few books in the genre or been around for some time or simply are a new author all of this should be in your bio and they should be interested enough to want to buy it. Now after they’ve done all of this, most readers, like myself, go online and google the author. They look for websites, social media pages, amazon author pages and more. And this should seal the deal in purchasing your book.
This is why it is so important for authors to have every one of these elements well put together because you just never know what is going to cause the reader to buy your book.
Tune in next Wednesday when I discuss the these five elements and apply them to purchasing a book online.
-Your Literary Mentor