So last week on Wednesday I wrote a blog about the five elements to selling a book in a book store. Today I want to talk about the four elements of selling a book online.
If you missed the blog last week, check it out here.
So the question is what makes a person buy a book when they go into a book store. What makes someone pick your book over the hundreds of books that are in the store if they didn’t have the intentions of buying your book?
When we go to an online store such as Books a Million, Barnes and Noble, Amazon or iBooks, we browse in different genres, look for our favorite titles but most times, there are new releases advertised on the home page. Books that are on sale or books that are relevant to your resent searches.
So what are the four elements to selling a book online? Let’s take a look.
- It’s going to be the cover/title. That’s for sure. No matter where any reader is, it’s going to be the cover and title that gets the readers attention.
- The reader is then going to click on the cover and read the synopsis. The synopsis should be error free and detailed enough to sell the book after the cover.
- If the synopsis is good enough for their liking, they are then going to the reviews. Now this can’t be done in a book store, however, readers who are browsing online are going to read the reviews. This is why you want to promote readers to leave reviews. Reviews are extremely important. They can sell your book.
- After readers read the reviews and are sold they will do one of two things. They will either download the sample or download the book.
So in the elements of selling a book online, there are only four but the elements are mostly the same. Make sure the cover can sell. Make sure the synopsis can sell. Make sure readers are leaving reviews. Sell them with the first paragraph or chapter of the book. And if a reader decides to go outside of the book store or the online store, make sure your website sells them. Make sure your social media sites and bios sell you and your work. Cross all your “T’s” and dot all of your “I’s”.
Sell your books in any way you can. All elements are important.
-Your Literary Mentor
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Did you know there are five elements that sell your book when you aren’t around? They do this selling when you aren’t able to say, “Hey! This is a good book. Buy it!”
When a reader is in the store, do you ever wonder what exactly gets them to purchase your book amongst the hundreds of other books in the store if they didn’t come in to buy your book intentionally? Let me tell you what it is.
- The cover/The title. This grabs the readers attention immediately if they don’t know you. If they did, it would be your name alone but the first thing to grab a readers attention is the cover and/or title.
- Now that they have the book in their hands, they are flipping it over and reading the synopsis. You’ve reached step two. Good job on having an eye catching cover.
- The next element to sell your book is the first line, maybe even the first paragraph. If the reader has time to open the book and read the first line, you are more than half way there to getting this reader to buy your book. If you sell them on the first line or paragraph, then the reader is headed to step four.
- The price. There’s really nothing you can do about this step. If the price is right and their want for the book is great enough, they will buy it.
- The last two steps go together so technically there’s six but most of the time readers stop at five. It’s the bio. If your bio is on your book as it should be, the bio should sell them. If this is a series or you’ve written quite a few books in the genre or been around for some time or simply are a new author all of this should be in your bio and they should be interested enough to want to buy it. Now after they’ve done all of this, most readers, like myself, go online and google the author. They look for websites, social media pages, amazon author pages and more. And this should seal the deal in purchasing your book.
This is why it is so important for authors to have every one of these elements well put together because you just never know what is going to cause the reader to buy your book.
Tune in next Wednesday when I discuss the these five elements and apply them to purchasing a book online.
-Your Literary Mentor
Let DMP prepare you for your next release!
I came across this app a few weeks ago that really caught my attention. It’s called Hashtag Expert for IG.
If you are anything like me you have a hard time thinking of hashtags to include with your social media posts. I will sit there and sit there trying to figure out what I want to say to make this post, like every other post, stand out and grab attention. So while I was in the App Store, for iPhone, I came across the Hashtag Expert for IG.
It allows you to try it for one week. Then you have to pay to use the app. It’s $19.99 for a year. You type in a word then it generates hashtags for you to use in your post. It copies it then you head on over to the social media of your choice and you paste it. Simple as that. It takes the guess work out of hashtags!
I think it’s definitely worth having for Authors in Business when promoting in Social Media.
Check your AppStore to download!
-Your Literary Mentor
It’s a new week which means new goals, and a reset on our motivation.
Monday is always the day to start new goals. Working out, making lists, losing weight, making more money etc. Most people pick Monday to reset their goals. I hope you are one of those people who have reset their goals for the week. No matter what happened last week, this is a new week. Your motivation should be on reset. You should have a new list waiting on you this week, a whole new motivation.
I encourage you to use today to reset your goals. Get motivated. Think about your business, your dreams, the list in front of you. How can you make this reset work best for you?
It’s time to reset your goals and get motivated. Have a wonderful, prosperous week!!
-Your Literary Mentor
One thing I’ve seen a lot lately is business owners biting off more than they can chew. Placing themselves in a business category that their business has not reached yet. Don’t get me wrong, it’s great, wonderful to dream big but at some point you have to be realistic. If your company just hasn’t reached that level yet, you are not only fooling your customers but you’re following yourself.
One mistake is pricing. You have to know how to price your product, your service. You don’t want to price it too low, people won’t think much of your business and you don’t want to price it too high, people won’t think twice because it might not be worth that price. Now if you are going to price yourself or product high, you must be able to back that price up. If your shampoo costs $300 it better be the best shampoo on the planet! When people see a high price for a product that’s usually lower or that your price is at the higher end, people are going to analyze your company and see if you are really worth that amount. You better be able to back that price up.
Watch what you say. If you’ve got a big mouth as a business owner and speak a whole of words about your company, you better be able to back that up. You’re the best right? You better be the best. If not, customers will put you under a magnifying glass and see what you’re really about. Maybe instead of saying you are the best; you need to say we are one of the best. The best means there’s no other above you and no one can do it like you. Well when your customers go looking elsewhere and they find something better in quality and price, you’ve just found out that you are not the best.
As a business owner, you should be in reality with your company. Don’t bite off more than you can chew. Take your time and leave room for error and growth.
Your Literary Mentor
I’ve had the pleasure of having many people who have been there done that in business help me get to the next level…we call them mentors.
It’s very important to have a mentor in whatever business you are in. It’s hard to find now a days, to be honest. Too many people are afraid of others who are on their tails for the title of success and no one wants to share. But every now and then you find someone who’s willing to be of help.
Having a mentor is also good because they can answer questions you may not have been able to answer yourself. Business mentors should push, motivate and encourage you in business. When you find the one mentor to give you what you need to succeed in business, make sure to build on that relationship.
Now having a mentor doesn’t mean you need someone in any type of business to help you. It’s better to find a mentor in the same business you are in. If you are in design and your mentor is in construction, the two of you won’t be able to relate much. Finding a mentor in your own business field is a must. You can find a business mentor by simply making connections with people in your line of work or hiring someone who’s speciality is mentoring.
Anyone can be a mentor but people feel more comfortable with someone who has some years invested in what they are doing, someone who has some experience under their belt. Build your resume to reflect your experience. Make yourself welcoming and open to mentoring.
Whether you are looking for a mentor or looking to become a mentor, think about this one important thing: Help is always needed. Accept it and/or provide it! Remember where you were a few years ago in the beginning of your business…looking for help and wondering how to get started.
DMP is always taking new clients. Hire us today!
Your Literary Mentor