How to Tuesday; How to Create a Landing Page

Hello readers!!

3594980022A landing page is a page where your readers, followers will land after they’ve clicked your link. Creating a landing page is extremely easy however, understanding why you should have one is the tricky part.

When we are asking for directions to a destination, we are hoping that the person giving the directions will give us point A and point B directions. Sometimes those directions come A.1 and A.2 and A.3. 1-3 is unnecessary. We just want to know what to do to specifically get there. This is exactly how your readers and followers feel.

If you are advertising your book, and you are giving away a discount or something and you want your readers to get there, you don’t want them to be stopped along the way. You want them to have clear instructions on what to do to receive the item. This is where a landing page comes into play.

You should have a link or page that is the final place the reader or follower needs to go to get to what they need. It’s as simple as that. When they click your link, it should tell them exactly what you were advertising. They shouldn’t get a ‘wait there’s more’ message. If you are giving them a free book, take them to the free book page so all they have to do is grab it.

So how do you create a landing page?

Simple (but first there’s more)

Your social media cannot be a landing page unless all you want them to do is to follow you on that social media page. Social media will cause people to go searching and we don’t want this when it comes to landing pages.

So, you need to make sure your landing page is coming from your website. You will create a separate page that’s all about what you are offering or what you want the reader or follower to do. On this page it should only include a sign up or purchase link or anything that’s hardly anything else you want them to do.

The goal for a landing page is for the reader or follower to simply land…and do nothing else.

-Your Literary Mentor

Dominque L. Watson

If you need help creating your landing page, contact DMP today.

How to Tuesday; How to Create the Perfect Pre Release Package

Hello Readers,

book-launchGetting ready to release a book is one of the most exciting things as an author. It doesn’t matter if you’ve released a book before or not, releasing your 100thbook compared to your 20this all the same. It’s like having a new baby even when you already have two.  So, when it comes to getting ready to release a book, it’s always a lot of fun.

There are so many fun things you can do to get ready for the release, book tours, blog tours, cover reveals, pre reviews etc. So how can you create the perfect pre-release package? Let’s discuss.

The first thing to sort out is what exactly you want to surround this release. Do you think doing a cover reveal will be more exciting for your book? Is your cover so captivating that people will want to purchase your book off the cover alone? Do a cover reveal.

What about a book tour? Are readers going to flock to you off your reading and presence that they will want to purchase your book for that reason alone? Do you have a good following? This might be the right move for you.

Blog tours are basically the same thing as a book tour, but from the comfort of your own home. Are you trying to gain new followers? Schedule a blog tour.

But, scheduling events is just the icing on the cake. Simple organizing and being prepared for the release goes a long away. Here are a few things you need to make sure are set in motion before the book releases.

  • Has the book been through several rounds of editing
  • Have you updated your website about your coming book
  • Are all social media platforms ready for the book you’ve been promoting since you’ve been writing
  • Have you created logos and graphics to help promote.
  • Is the cover finished
  • Has the synopsis been created
  • Is your bio updated
  • Have you started contacting the media about your release
  • Have you created a release date
  • Most importantly, have you budgeted for this release

If you can put together good events to surround your book and then put together a well-organized list to prepare for the release, you are well on your way to having the perfect pre-release package.

-Your Literary Mentor


Contact DMP about getting assistance with your new release

How to Tuesday; How to Pitch to the Literary Industry

Hello Readers and Happy Tuesday!

b2ap3_thumbnail_AdobeStock_143440966-1So how do you pitch to the literary industry? You must first ask yourself, who is the literary industry? Is the literary industry your family and friends? Book stores? Magazines? Websites? Blogs? Who are we in fact pitching to?

When you learn who you are pitching to, you can then find out how to bring your work to their attention.

Let’s say for instance, you are pitching your work to a reviewer. The first thing to do is to go to their website or social media. Do a little research. Read about this person. Then go to their contact me page and read a little more. Do they have requirements for contacting them? Take note of this. More importantly, how do they like to be contacted when someone is inquiring about their services?

Sometimes, when we follow people on social media they will tell us how to contact them from a promotion. They may say, “Send an email, now!” or “Use our contact us page to inquire.”, these are things you need to pay attention to if you are thinking about contacting someone about their services in the future.

Once you have figured out how to contact them, then you want to make sure you know their requirements for being contacted. Are they asking for a press release? Bio? Press Kit? You need to know this so that you don’t send a full length bio instead of a simple byline.

Bottomline, in order to know how to pitch to the literary industry, you must first know how they like to be contacted and what their requirements are.

If you are simply pitching to the literary industry, then you need to know how these particular people receive their news. This is called target marketing. We will save this blog for another day.

-Your Literary Mentor


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How to Tuesdays; Schedule Book Releases

Hello Readers!

img_0367It is a very good idea to schedule book releases for the coming months and year. Now this doesn’t mean that you have to follow this schedule to down to a “T”. There should always be room for change but scheduling your releases helps you plan for a few things.

Scheduling your book releases allows you to have enough time to finish the book and get it to the editor. It also allows you time to get it to the cover designer and save room for error.

Other things to keep in mind are simply the pre promotion of the book. Scheduling events around the book and more. All of this comes into play when you are releasing a book so it’s only right to prepare and plan for your release.

So how do you schedule book releases for the coming months or year?

First, you want to get out your calendar to be able to view the coming months. You then want to get a paper and pen to use to write out this list because we are going to place this list somewhere visible so we can be reminded of it.

Secondly, you need to think about the books you are looking to list within the next six months. (You don’t want to go further out than six months. Let’s keep it right at six months.) Think about the previous book you released. Are you working on a series? If so, it’s not smart to allow too much time in between releasing your books. (Unless, you’re James Patterson) So, you want to list the books starting with the book that needs to be released the most and the timing is right now.

How do I determine when exactly to publish a book?

Do not release a book once a month. You can, if you want. But, do not release a book every month unless you don’t really care if a book does not get as much attention as the others. Let me explain. When we release books, we spend a lot of time promoting that book. We dedicate time and energy to make sure it gets in front of our readers. But, if we are constantly releasing books and saying, “Oh, buy this one. Now buy this one. Wait! I have another one.” the books are not getting their proper time in the spotlight. Don’t do this. You will kill your book. One book or two will not get the proper attention and you will lose out on book sales, then the book gets lost in the pile. So schedule to release a book every quarter. (Jan-Mar) (Apr-Jun) (July-Sept) (Oct-Dec) Which means you are releasing about 3-4 books a year. If you release anything more than this, you won’t have time to edit or anything else. You won’t be focused on the book you are getting ready to publish because in the back of your mind is the one you just published or the one you are getting ready to publish.

Once you have made your list, you then want to place months and possibly days next to the title. This may change, but it gives you a road map to publication for that particular book.

I’ve read that publishing on a Tuesday is the best day of the week to publish a book. It’s the time when people are actually spending money to purchase books. The worst day, of course, would be Sunday. However, Friday is a good day too, simply because people shop the most on the weekend. But keep in mind, we are living in the digital age, where purchasing anything is at the tips of our fingers.

-Your Literary Mentor



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How to Tuesday: Develop Subplots

Hello Readers!

Subplots are what I like to call the peanut butter and jelly to a PB&J. If the main story is the bread and we ate it alone, it would be a dull and dry sandwich.

Subplots are a secondary strand of the plot that is a supporting side story for any story or main plot. Subplots support the main story and sometimes the main characters or the sub characters. When one is wanting to develop a subplot, here are a few things to analyze

  • Is there something going on in the main character or sub characters life that can take on a life of its own, yet can’t stand alone without the main story?

If so this is a good subplot. Let’s say for instance Mary is a suspect in murdering her best friend. But she’s also the sister of her best friends husband. Her double life is the subplot. Let’s go a step further and say that Mary is a detective who is well respected in her community who is working on a case about the abduction of a single mother whose husband is most likely the culprit. But Mary is also a contract killer.

  • Is there a situation that is going on in the story that runs along with the main story?

If so, this is a good subplot. Insert your character into this situation. Make your character deal or solve this problem while solving their main problem, which is the main plot.

In order to create subplots, you have to first have built and created good characters. They need to be complex, have issues, have problems. Basically, they need to be human. You have to be able to pull something from them. Going through a divorce, a subplot could include emotional issues. Have abusive tendencies, you could create a subplot about this person abusing another character.

Another way is to pull subplots from the main story. If you had a story that was based off a woman getting over a heart break, you could include her now trying to be a single mother to a son who’s being rebellious, skipping school, having sex, being disrespectful. At the same time, her mother finds out she has cancer. She is then told that she has a new job where she is making three times what she’s currently making but the job is four states over. See the dilemma? The idea is to create conflict. So if you are struggling with sub plot development, you must create conflict within a situation or a character but make sure the characters are authentic, or the conflict won’t be true to your story or your character.

Need one on one mentoring? Contact us today about our services!

-Your Literary Mentor


How Long Should it Take to Publish my Book?

Happy Monday!

publishing-101A popular question I receive is what is a good timeframe for publishing a book. The traditional way in publishing is 6 months to a year. However, so many people are self-publishing that its takes nowhere near that long to publish a book. The amount of time should be no more than 6 months.

Let’s discuss

Writing the book should take about three months. No more than this unless you are not writing everyday. This is for those who work full-time jobs, have families and live a busy life that doesn’t allow you to be in front of the computer as much. If you are writing everyday, your book should be finished in three months.

Then you need to acquire time to do at least 2-3 read throughs before you send it off to the editor. One thing an editor hates is a book that is poorly written that requires them to almost have to write the book for you.

After you have done this, it should be off to the editor and you should be in the middle of working with a designer for your cover. Editing should take no more than 3 weeks if you and the editor are going back and forth consistently to get the book to where it needs to be for publishing.

By now you should be sitting at about 4 months in the cycle of publishing.

Now you should be ready for formatting. This should take no more than 2 weeks. 1-3 days if you know how to format your own book. Less than that if you hire someone who knows exactly what they are doing. Give yourself a week to receive the paperback/hardcopy of your book in the mail so that you can proof it.

Now there are two months left in the publishing cycle. You should already have a release date by now. You are probably wondering why there is so much time left between now and the publication date. That is because you need to leave room for error. What happens if editing takes a month rather than a few weeks? What if the designer is stalling or gets back logged with orders? What if you decide to do a major storyline or scene change that causes you to go back and rewrite some things? You’ve already put out a release date. You don’t want to push the book back right? This is that little window of error that you need just in case. If all goes smoothly, than congrats to you. But every author needs to save room for error.

The last thing you should be doing is promoting the pre release. Interviews, blog tours, reviews etc. Promote the book before it comes out so that when it does drop, your audience is ready!

Need help getting ready for your new release? Contact DMP about our services!

-Your Literary Mentor

Dominique Watson

How to Tuesday: How to Use your Blog to Engage Readers

Hello Readers!

Using a blog to engage readers can be a wonderful tool. It’s definitely a great way to target your readers. Not everyone likes to read blogs but some do. If you know that some or all of your readers are interested in finding out more about you through your blog, then let’s discuss how to engage your reader through your blog.

First you need to make sure you are consistent. Blog readers love consistency. So if your blog comes once a week on Friday, make sure they get that.

Secondly, you need to make sure your topics are interesting and something they would want to read and look forward to reading. Have giveaways, trivia etc. Readers love things like that. Anything to make them come back for more is great.

Lastly, make sure your blog is everywhere. Share it on your website, social media sites etc. Although those who have signed up for your blog will be notified via email when you post something new, it’s still a good idea to have it everywhere. This helps you gain readers.

Keep your blog exciting and interesting. Make them want to come back for more.


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