Hello Readers and Happy Tuesday!
Today let’s talk about Target Marketing through Newsletters.
Newsletters are a great way to connect with your readers or your followers. Whether you are in a professional business or an author looking to build your audience, having a newsletter is a great way to connect.
I’ve spoken briefly about target market in the past so I will touch on it lightly here. The best way to find your target market is to find out how they spend their money. How do they receive their news? Some people aren’t big on checking emails but love to be updated by social media on what’s happening now. Others like to get the messages to their phone via a text or app update. Some may like to check their emails first thing in the morning. So you ask yourself how do I target my market when so many of my followers are in different places? Simple. You go to them. If you have to create a newsletter for only half of your followers, then you do it. You don’t want to miss out on a sale. If only a fourth of your followers are collecting their news via Instagram, then you go to them.
As an author, I make more money off ebooks than I do paperbacks. But, I still have quite a few readers who only purchase paperbacks. I make sure I go to them because I’m still making money in that area. So if you have followers who are checking their emails, it’s a good idea to have a newsletter set up just for them but still try to generate more subscribers to your newsletter. Promote it and let people know it’s there. Keep it fun, new and exciting. Don’t give your readers the same ole’ same ole’ every week. And make sure that you aren’t crowding their inbox but be consistent. If your newsletter comes every Monday, make sure they get it on that day every week.
Newsletters are a great way to target your market. Try adding it to your promotions!
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