When we think about newsletters, we don’t associate them with authors and writers. Why have a newsletter when you can update your status on Facebook with news or tweet something important to your followers on twitter? One good answer to that is everyone doesn’t have Facebook and twitter.
I have a lot of followers who don’t do social media. They check their emails every day but won’t sign up for any type of social media website. To make a long story short this is a scenario where you should always make sure you’ve dotted your “i’s” and crossed your “t’s”.
Cover all bases when it comes to marketing. If your readers, your target market, is going left, follow with them. You want to make a profit, you need their support. If you have readers that love your work but don’t do social media figure out a way to get your product in their hands. Newsletters are a great way to stay connected.
Some people will check Facebook before they check their emails. Most people today do not call each other, they text or say “I’ll Facebook you” but keep in mind there are still thousands of people that just don’t do social media. You can’t always depend on your tweet getting to everyone. You can’t always count on Facebook. Have other avenues.
There are tons of social media networks that I am on that I particularly don’t care for but, my readers are there. So I am too. I want to make a profit. I have to follow them.
Although many of my readers don’t read newsletters, they simply check Facebook, I still have a few that actually read and respond to my newsletters. So as a marketing tool, they work.
When creating a marketing tool keep a few things in mind:
Figure your line of importance with marketing
When I say your line of importance I mean which avenue works best for you. Word of mouth might be great for someone but it might not work well for you. Is your website the best marketing tool for you? How about Facebook? What you should do is create a line of importance and promote in that order. Where will your news travel the fastest? What comes next? This will help you be successful in your marketing journey.
Do newsletters work for you?
After doing your line of importance for marketing did you figure out that newsletters actually work for you? If so, here are a few tips when using newsletters for marketing:
- Be consistent but don’t be a pest. Send newsletters often but only when something is important. Too many newsletters will cause your readers to get irritated and unsubscribe.
- Be mindful of your colors and content
- Preview the newsletter before submission. Check links. There’s nothing worse than sending a newsletter with a broken link. Always double check.
One good thing I like about most websites that provide newsletters services, is that you can go back and check your stats. You can see if someone opened it and if they shared it. If you decide to use newsletters and after a while no one is opening your newsletters, having a newsletter might not work for you. That’s why it’s important to do a line of importance when marketing. What works for someone else might not work for you.
The important thing is to know your readers and know your target market. Find out how they get their news. How much time they spend in front of a computer screen. Do they read on their phone? IPad? Do they even have a Facebook or twitter account? You can’t knock any social media/marketing outlet until you try it!
-Your Literary Mentor