Authors! Add your Book to our Book List!

Hello Readers!

IMG_1907Authors!!!! Do you have a book on sale? For free? DMP is putting together a list of books that are listed at a discounted price or free. This is perfect for those who offer the first book in their series for free. Allow us to notify our readers about your discounted book(s). This newsletter will be going out sometime in August or September. Your book does not have to be on sale for the entire month of August or September. It just needs to be on sale or free during the promotion of the book list.

Email us at diamondmpresspublications@gmail.com for more information.

This list is limited. We are on a first come, first serve bases. Allow us to support you!

If you are a reader and want to know how to get this book list, please email us!

Great way to reinvest in yourself! Start today!

Your Literary Mentor

-Dominique

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Valentine’s Day Special with DMP; Media Content DISCOUNT!!!

Hello Readers!!!

DMP has a Valentine’s Day Special!!! Get media content for your new release. DMP can write up professional content for you to use in the promotion of your next release or business venture! We can write interviews, create press releases, edit or write your synopsis/bios, create media kit content etc. Get the materials you need to promote your new release.

Pick three of the above for only $50. Flat rate! Inquire today by sending us an email at diamondmpresspublications@gmail.com

We’re looking forward to working with you!

-DMP

Tuesday How to’s: How to Target my Market when my Followers are Everywhere.

Hello Readers and Happy Tuesday!

Today let’s talk about Target Marketing through Newsletters.

Newsletters are a great way to connect with your readers or your followers. Whether you are in a professional business or an author looking to build your audience, having a newsletter is a great way to connect.

I’ve spoken briefly about target market in the past so I will touch on it lightly here. The best way to find your target market is to find out how they spend their money. How do they receive their news? Some people aren’t big on checking emails but love to be updated by social media on what’s happening now. Others like to get the messages to their phone via a text or app update. Some may like to check their emails first thing in the morning. So you ask yourself how do I target my market when so many of my followers are in different places? Simple. You go to them. If you have to create a newsletter for only half of your followers, then you do it. You don’t want to miss out on a sale. If only a fourth of your followers are collecting their news via Instagram, then you go to them.

As an author, I make more money off ebooks than I do paperbacks. But, I still have quite a few readers who only purchase paperbacks. I make sure I go to them because I’m still making money in that area. So if you have followers who are checking their emails, it’s a good idea to have a newsletter set up just for them but still try to generate more subscribers to your newsletter. Promote it and let people know it’s there. Keep it fun, new and exciting. Don’t give your readers the same ole’ same ole’ every week. And make sure that you aren’t crowding their inbox but be consistent. If your newsletter comes every Monday, make sure they get it on that day every week.

Newsletters are a great way to target your market. Try adding it to your promotions!

-DMP

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New Authors Spotlight Feature!

Hello Readers!!

DMP has a new feature on our blog. Authors, get a free feature on our blog. We spotlight various authors every Friday on our blog and social media sites. If you’d like to take advantage of this promotion, contact us today. We have open spaces!

Email us at: diamondmpresssubmissions@gmail.com

Be sure to ask us about new promotional services for authors!

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Picking the Right Book club!

It is important to pick the right Book club. Simply stated, you want to reach your target market. A Christian Fiction author should not send their book to a romance reading group. With this part of marketing, you want to always consider your target market.

Bookclubs are a great way to reach various readers. Most book club members are responsible for leaving book reviews and we all know reviews help book sales. So always consider the genre the members read before submitting your book for a read and review.

Also consider how active the book club is. Some book clubs only get together to read every few months. Some book clubs have members that are not active. You want to make sure you are seeking an active reading group within your preferred genre. The more active the members, the eager they are to read and review your book.

Lastly, be prepared. Be prepared to send copies to the members. Be prepared to be present for the end of the book meeting and be prepared to be interviewed. Not all book clubs do this but some request that the author be present whether face to face or online via skype or web cam.

Bottom line, always research the book club you are interested in. Keep in mind that most book clubs do not research an author or book until after the author has introduced it to them or a member has brought it to the attention of the other members. It is at this point that members began to research and find out more about the author, wanting to know if this book is a good read for the group.

Target market, be prepared, research!

The Importance of a Media Kit

A media kit is very important to have as an author and as a business owner. Many authors and writers are afraid of the word media kit when professionals ask them for it. Creating a media kit is simple and should always be included in any type of submission for your work.

Media kits let professionals know about you and your work. You should create a media for every book that you publish. The reason is, when you submit a request for a review or interview, most of the time authors are promoting their recent work. Their recent work is most likely a book they have published recently. So that professional is going to want to know about that particular book that is being promoted. So it’s a good idea to have a media kit for every one of your books.

It is okay to create a media kit for all books or a general media kit. This type of media kit should have everything about you and all of your work. It should not single out any particular book. The purpose of a media kit is to bring attention to something in particular so when doing a general media make sure that everything is included and you are not singling out one book.

As a business owner, you should also have a media kit. Business owners get interviewed as well and most professionals want a media kit so they can know more about you and know what questions to focus on in the interview.

Bottom line, it’s important to have a media kit. It’s a marketing tool that you will be asked to submit most of the time. We all know that marketing is a very tough part of writing and publishing a book. It is a means to an end; profiting from your hard work and in order to do that we have to promote to make a profit.

So what’s in a media kit? Let’s take a look.

The first thing you should put in your media kit is a bio. Your bio. Your bio should be written in third person and it should include a nice, professional picture of you.

The next thing that should be in a media kit is the book you are submitting about. Your synopsis and book cover should be included. That’s the focal point of the media kit.

Next, should be links. Your website, Facebook, Twitter, blog all social media networks. Wherever people can get in contact with you, those links should be there including an email address.

You should include reviews and interviews as well. Have you had book signings? Do you have pictures from events? Put those in there as well. Anything that is going to help market you, place it in your media kit.

You should start your media kit in Word and then transfer it to PDF. Make it look professional and well put together.

I always tell my clients that as an author, you should be able to do everything yourself. This is one of those things that you can do yourself!

But I also provide this service and can do it for you. If you are interested, contact me at diamondmpresspublications@gmail.com

-Your Literary Mentor

Dominique Watson

Marketing with Newsletters

When we think about newsletters, we don’t associate them with authors and writers. Why have a newsletter when you can update your status on Facebook with news or tweet something important to your followers on twitter? One good answer to that is everyone doesn’t have Facebook and twitter.

I have a lot of followers who don’t do social media. They check their emails every day but won’t sign up for any type of social media website. To make a long story short this is a scenario where you should always make sure you’ve dotted your “i’s” and crossed your “t’s”.

Cover all bases when it comes to marketing. If your readers, your target market, is going left, follow with them. You want to make a profit, you need their support. If you have readers that love your work but don’t do social media figure out a way to get your product in their hands. Newsletters are a great way to stay connected.

Some people will check Facebook before they check their emails. Most people today do not call each other, they text or say “I’ll Facebook you” but keep in mind there are still thousands of people that just don’t do social media. You can’t always depend on your tweet getting to everyone. You can’t always count on Facebook. Have other avenues.

There are tons of social media networks that I am on that I particularly don’t care for but, my readers are there. So I am too. I want to make a profit. I have to follow them.

Although many of my readers don’t read newsletters, they simply check Facebook, I still have a few that actually read and respond to my newsletters. So as a marketing tool, they work.

When creating a marketing tool keep a few things in mind:

Figure your line of importance with marketing

When I say your line of importance I mean which avenue works best for you. Word of mouth might be great for someone but it might not work well for you. Is your website the best marketing tool for you? How about Facebook? What you should do is create a line of importance and promote in that order. Where will your news travel the fastest? What comes next? This will help you be successful in your marketing journey.

Do newsletters work for you?

After doing your line of importance for marketing did you figure out that newsletters actually work for you? If so, here are a few tips when using newsletters for marketing:

  • Be consistent but don’t be a pest. Send newsletters often but only when something is important. Too many newsletters will cause your readers to get irritated and unsubscribe.
  • Be mindful of your colors and content
  • Preview the newsletter before submission. Check links. There’s nothing worse than sending a newsletter with a broken link. Always double check.

One good thing I like about most websites that provide newsletters services, is that you can go back and check your stats. You can see if someone opened it and if they shared it. If you decide to use newsletters and after a while no one is opening your newsletters, having a newsletter might not work for you. That’s why it’s important to do a line of importance when marketing. What works for someone else might not work for you.

The important thing is to know your readers and know your target market. Find out how they get their news. How much time they spend in front of a computer screen. Do they read on their phone? IPad? Do they even have a Facebook or twitter account? You can’t knock any social media/marketing outlet until you try it!

-Your Literary Mentor

Dominique Watson