So last week on Wednesday I wrote a blog about the five elements to selling a book in a book store. Today I want to talk about the four elements of selling a book online.
If you missed the blog last week, check it out here.
So the question is what makes a person buy a book when they go into a book store. What makes someone pick your book over the hundreds of books that are in the store if they didn’t have the intentions of buying your book?
When we go to an online store such as Books a Million, Barnes and Noble, Amazon or iBooks, we browse in different genres, look for our favorite titles but most times, there are new releases advertised on the home page. Books that are on sale or books that are relevant to your resent searches.
So what are the four elements to selling a book online? Let’s take a look.
- It’s going to be the cover/title. That’s for sure. No matter where any reader is, it’s going to be the cover and title that gets the readers attention.
- The reader is then going to click on the cover and read the synopsis. The synopsis should be error free and detailed enough to sell the book after the cover.
- If the synopsis is good enough for their liking, they are then going to the reviews. Now this can’t be done in a book store, however, readers who are browsing online are going to read the reviews. This is why you want to promote readers to leave reviews. Reviews are extremely important. They can sell your book.
- After readers read the reviews and are sold they will do one of two things. They will either download the sample or download the book.
So in the elements of selling a book online, there are only four but the elements are mostly the same. Make sure the cover can sell. Make sure the synopsis can sell. Make sure readers are leaving reviews. Sell them with the first paragraph or chapter of the book. And if a reader decides to go outside of the book store or the online store, make sure your website sells them. Make sure your social media sites and bios sell you and your work. Cross all your “T’s” and dot all of your “I’s”.
Sell your books in any way you can. All elements are important.
-Your Literary Mentor
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