A landing page is a page where your readers, followers will land after they’ve clicked your link. Creating a landing page is extremely easy however, understanding why you should have one is the tricky part.
When we are asking for directions to a destination, we are hoping that the person giving the directions will give us point A and point B directions. Sometimes those directions come A.1 and A.2 and A.3. 1-3 is unnecessary. We just want to know what to do to specifically get there. This is exactly how your readers and followers feel.
If you are advertising your book, and you are giving away a discount or something and you want your readers to get there, you don’t want them to be stopped along the way. You want them to have clear instructions on what to do to receive the item. This is where a landing page comes into play.
You should have a link or page that is the final place the reader or follower needs to go to get to what they need. It’s as simple as that. When they click your link, it should tell them exactly what you were advertising. They shouldn’t get a ‘wait there’s more’ message. If you are giving them a free book, take them to the free book page so all they have to do is grab it.
So how do you create a landing page?
Simple (but first there’s more)
Your social media cannot be a landing page unless all you want them to do is to follow you on that social media page. Social media will cause people to go searching and we don’t want this when it comes to landing pages.
So, you need to make sure your landing page is coming from your website. You will create a separate page that’s all about what you are offering or what you want the reader or follower to do. On this page it should only include a sign up or purchase link or anything that’s hardly anything else you want them to do.
The goal for a landing page is for the reader or follower to simply land…and do nothing else.
-Your Literary Mentor
Dominque L. Watson
If you need help creating your landing page, contact DMP today.